Most of our customers are highly motivated when the come to us. They want to move their negative publicity off page one and that is pretty much their focus.  Most victims breathe a sigh of relief when negative search results are pushed off the page and they are often shocked to learn their work isn't over just because their negative publicity is out of sight.

The internet is dynamic. Search results are always changing. New pages are created every day and search engine algorithms are always in flux. This means that pages that have been pushed down can come popping back to the top. It also means that you are vulnerable to new postings. The answer is regular maintenance.

We recommend that after their primary objectives have been achieved, that our clients engage in periodic reputation building activities. We tell each client to google themselves at least once a month and check for negative results or results that you would like to tell a different story. We also advise that each client  embark in a regular regimen of blogs and other posts that communicate the messages  they want to be public.

We had one customer ask us "At what point can I finally stop paying for Reputation Management?"

Our answer: "You can stop paying when your reputation online stops being valuable to you."